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Case Study Client: Xtract Solutions
Digital Wave created two promotional videos for Xtract Solutions, LLC. The videos showcased features and benefits of the Xtract Solutions Allergen Mixing Assistant (AMA). The AMA gives nurses an easier, faster and safer way to prepare allergy shot bottles, while reducing the variability and risk associated with mixing allergy shots.
In developing the production strategy for the videos, Digital Wave President Wayne Paige said, "Our client wanted to tell the story behind the product and the company. And the Xtract Solutions story is a great story to tell. Xtract's founder, Dr. James W. Baker, is a practicing physician with more than 30 years experience treating patients with allergies, asthma and immunological disorders. The development of the Allergen Mixing Assistant came as response to what Dr. Baker saw was a lack of quality and effectiveness in preparing patient vials for immunotherapy."
Digital Wave provided story development services, scriptwriting, video photography, editing, motion graphics, voiceover narration and online delivery. The product demo video includes footage of the Allergen Mixing Assistant in operation, plus on camera interviews with Dr. Baker, his son, company president and CEO James M. Baker, and two nurses. The product demo, plus a 2-minute trade show video loop, were unveiled at the American Academy of Allergy, Asthma & Immunology (AAAI) 2011 Annual Meeting.
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